Business Structure
Feasibility in a Capitalistic World
Chegg business structure under our redesign is reframed in the following ways:
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Transparent Payment Structure
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Urging Students to Seek Help Rather than Cheat
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Providing Accurate Answers
Transparent Payment Structure
Libertarianism & Virtue Ethics
The new payment structure removes the subscription aspect of Chegg. Instead students choose to pay by semester or quarter to avoid accidental payments. As well this, our redesign has Chegg explain where the money that students are paying for goes to. Chegg mentions in its current website they pay tutors for answers. In our redesign we make that prominent when signing up for a quarter that your money goes to paying tutors, buying textbooks, site maintenance, and anything else it might cover.
Transparent payment plans help ensure that the user's of the site are entering a contract they know everything about and are not deceived when they pay for the service.
Urging Students to Seek Help Rather than Cheat
Virtue Ethics
By adding step by step instructions instead of just answers, showing how to videos of concepts expressed in the question, suggesting similar problems to the searched question, and encouraging signing up for a tutor after each problem, Chegg is still providing the service that people use it for while encouraging students to actually learn instead of copy answers. Students use Chegg currently as a way to get quick answers without thinking about learning the concepts. This redesign of Chegg provides multiple points where students are encouraged to learn the material not just pass a homework assignment.
This also helps the business if students do use their other resources because they are not looking for outside tutors or how- to videos, but are instead coming to the platform for all their school needs which provides Chegg with repeat customers.
This business principle supports Virtue ethics because it's trying to get people to become their best selves. While the original Chegg gave students a way to cheat, this system allows students to work along side problems that are difficult to them and actually learn the information.
Providing Accurate Answers
Libertarianism & Utilitarianism
In our redesign, Chegg answers are now provided by professionals of their fields and checked for accuracy before being put into the world. Originally Chegg had a lot of very wrong answers that students were paying for. This version provides the service that Chegg says it performs.
Libertarianism supports this business model because the contract that Chegg and a user enter into through the subscription plan is not broken. Currently students expect to get correct answers if they pay for a solution and Chegg falls through a lot. Having professionals instead of anyone who wants to provide a solution provide one as well as double checking solutions helps to make sure that the contract that users entered is not broken.